Tesla's Cybertruck Was a Billboard. Now It's a Doorstop.

The Cybertruck was never really a truck. It was a rolling argument about the future, and the argument lost. Tesla sold roughly 71,000 of them since late 2023 against an original 250,000-a-year projection, and the promised $39,900 price became $59,900. [S2450] Now Musk is clearing the Texas line for the Cybercab, a vehicle with no steering wheel or pedals. [S2450] The timing is the tell: the announcement came about 80 minutes after Tesla raised Cybertruck prices by up to 9% and paused orders for the entry-level trim. [S2453] That isn't a pivot. It's a magic trick. When the present disappoints, sell the audience a new future. Wes Morrill called the Cybertruck a 'technology development platform' that 'lives on through Cybercab.' [S2452] Exactly: the truck was never the product. The product was belief.